POLL DANCING: Would you be more likely to buy from companies you knew were gay-friendly?

Lloyds TSB was named the best place to work in the UK in 2009 for lesbian and gay people by Stonewall, the lobbying group for lesbians, gay men and bisexual people based in the UK, on 7 January. 

The list of 100 employers was based on a survey of 7,000 gay and lesbian participants. “The Index is based on a range of key indicators… [revealing] staff satisfaction levels were highest at the top ranking organizations in the Index” the Stonewall website states.

The report also notes that “Gay staff working at the top 25 workplaces reported a satisfaction level almost 10% higher than workplaces outside the top 100.”

In 2nd place was Hampshire Constabulary, the Home Office police for Hampshire and the Isle of Wight in southern England.  In 3rd place is Brighton & Hove City Council, the  unitary authority area and city on South Coast of England. 

On 10 January, the US’s Human Rights Campaign also released their Best Places to Work for Gay, Lesbian, Bisexual and Transgender Equality” List, of which 261 companies received a perfect score. Human Rights Campaign is the US’s largest lesbian, gay, bisexual and transgender lobbying group and political action committee.  Unlike Stonewall’s Index, the Human Rights Campaign did not indicate the rank of the companies and was divided by industry. The list included well-known companies like American Airlines, Levi Strauss & Co, Liz Claiborne Inc., Nike Inc., Ford Motor Co., Bank of America Corp., Apple, Walt Disney Co., Google and many more.

The Stonewall survey also showed that “gay people are far more likely to buy goods or services from companies they know are gay-friendly.” Usually consumers are encouraged to buy from companies if the company practices fair trade, is sustainable and off-sets their carbon footprint etc. Can it work for sexual orientation as well?

For this week’s poll we ask:

– JD

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